Pelatihan Pembuatan Desain Logo Kemasan UMKM Di Desa Situmbaga

Rini Anggraini Pakpahan; Erwina Azizah Hasibuan; jainal abidin; Wirna Arifitriana; Afniria Pakpahan

Rini Anggraini Pakpahan universitas graha nusantara
Erwina Azizah Hasibuan Universitas Graha Nusantara
jainal abidin Universitas Graha Nusantara
Wirna Arifitriana Universitas Graha Nusantara
Afniria Pakpahan Unversitas Graha Nusantara

Keywords: packaging logo, UMKM products, design

Abstract

Along with the rapid development of UMKM (Usaha Mikro Kecil dan Menengah), a strategy is needed to make products sustainable and attractive to consumers. Packaging design has an important role in influencing consumer decisions to buy a product. Usaha Mikro Kecil dan menengah (UMKM) has an important role in the progress of regional development, including Situmbaga Village, South Angkola District, South Tapanuli Regency. The people of Situmbaga Village utilize the village's agricultural products to be processed into food that is packaged in simple packaging and does not yet have a logo on the packaging. This community service activity has a positive impact on UMKM actors in Situmbaga Village. With this activity, the community's knowledge and creativity increase in designing packaging logo so that it can increase the selling value of the UMKM products.

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