Strategi Penerapan Metode Business Model Canvas (BMC) Dalam Pengembangan Usaha Bisnis Kedai Di Kota Padangsidimpuan

Abstract

The tight competition in the business world increasingly forces business people or entrepreneurs to have a good strategy in running their business in any form of situation. The culinary business, which is part of the successful creative industry subsector in Indonesia, has potential for business actors who run businesses in the culinary sector. The problem that is usually encountered in shop businesses is the lack of customer interest in buying the shop products offered. Kedai Uang Kopi Bandung is a shop that sells various types of coffee. This Padangsidimpuan city shop is located. This research aims to find out how the elements of the canvas business model are implemented in Padangsidimpuan City Coffee Shops. The research method used in this research was carried out qualitatively by studying literature in related journals and books. The results obtained show that the Padangsidimpuan City Coffee Shop business has implemented several marketing strategies that have been adapted to the business model canvas elements which aim to convey the products sold to customers. The Padangsidimpuan City Coffee Shop has made various effective efforts to strengthen relationships with customers, namely by providing new innovations in the food menu, including not only selling various types of coffee, but also interacting more with customers via social media, such as responding to comments and uploading interesting promotional content. Meanwhile, the benefit of using BMC in business development is that you can identify opportunities and risks and understand customer segments