ANALISIS LINGKUNGAN INTERNAL EKSTERNAL PADA UD. SALACCA MELALUI PENDEKATAN BUSINESS MODEL CANVAS

Abstract

This study is aimed to analyze business model, internal external environment in UD. Salacca based on Business Model Canvas. This research was conducted in March-November 2019 in West Angkola District, South Tapanuli Regency. The methods of research used are descriptive qualitative method. The data was obtained through secondary data and primary data. Data collected through depth interviews, observation and focus group discussion. The sampling method used was purposive sampling. Data were analyzed using the Strengths, Weaknesses, Opportunities, Threats (SWOT) and Business Model Canvas (BMC). The results showed that SWOT identification in the formulation of strategies at BMC is UD. Salacca has Strengths (S), South Tapanuli is the salak production center in North Sumatra. Strategic weaknesses (W) such as some products are not always available and cannot meet large-scale demand. Therefore, BMC now needs to be improved by utilizing strategic opportunities (O) including the assistance from the Government in the form of counseling, training and mentoring of the production machinery business. So as to be able to face the threat (T) of many competing products that use substitute raw materials and more sophisticated production technology resulting in consumers not loyal. The resulting alternative strategies are increasing consumer reach and business scale and improvement of production facilities and infrastructure.