ANALISIS PERILAKU KONSUMEN TERHADAP HASIL PRODUKSI JAMBU MADU USAHA RAISYAH DESA AEK TUHUL KECAMATAN PADANGSIDIMPUAN BATUNADUA KOTA PADANGSIDIMPUAN

Abstract

The purpose of this research is to determine the consumer behavior analysis to yield the guava
honey Raisyah Village Business District of Padangsidimpuan Batunadua Aek Tuhul Padangsidimpuan
City. The method used is a method of quantitative and correlation approach. The samples used in this
study were as many as 38 buyers. Data collection procedures required in connection with the writing
of this study are: 1. Questionnaire 2. Documentation Studies. This research is planned start time of the
month February 2017 to complete. The results show a correlation coefficient r xy at 0.664 and 0.664
when compared with the interpretation lies between 0.60 ≤ 0.80, which means a high correlation.